Reports, newsletters, presentations and social media posts are key aspects of the Inspectorate’s guidance and education program. Engagement occurs across various channels to ensure the Inspectorate’s reactive and proactive work is communicated effectively to state government, councils, council representative bodies, the community and other stakeholders.
Reports – public and internal
|Impressions of @CMI_Vic tweets||110,800|
|Website – unique views||50,902|
The Inspectorate published three newsletters to provide information and updates about significant reports, prosecutions, events and other relevant information. Newsletters were sent to more than 3210 subscribers and from the Winter 2018 edition, individual stories were also published on the Inspectorate website. This increased the reach of information beyond traditional mailing lists and assisted in meeting State Government accessibility requirements. Some of the most popular stories including advice and a case study on improving councillor/staff interactions and an explainer on the negative impacts of councillors releasing sensitive or confidential information.
Presentations to councils, sector representative bodies and partner agency events continued to build the Inspectorate’s engagement and visibility within the local government sector. Aside from visiting councils for investigations and examinations, the Inspectorate welcomes the opportunity to gain real-time feedback from the sector while delivering key findings from reports and expert perspectives on trending and systemic issues. Inspectorate representatives gave presentations at events including the LGPro CEOs forum, VLGA Mayors and FastTrack forums, governance groups and regional Corruption Prevention and Integrity Insights forums in Traralgon and Ballarat.
|Presentations and events||21||13|
The Inspectorate continues to use its Twitter account to provide updates on its work and highlight key issues for the sector in a more contemporary and immediate timeframe. The report on managing CEO employment was one of the most popular posts for the year, with 3800 views on LinkedIn and 4100 impressions and nearly 500 engagements on the @CMI_Vic Twitter channel. There were 2569 engagements with tweets and a 43% increase in followers over the previous year.
The Inspectorate website provides easy access to information about the Inspectorate’s work publications, news, media releases and the secure online complaint form. There was an increase of more than 10,000 unique views of webpages over the previous year and the CEO employment cycle report was the highest downloaded publication, with the 2017-published Central Goldfields report continuing to draw significant interest from visitors.
|Top downloads||1359 (Central Goldfields report)||1204 (CEO report)|
|Complaint form (clicks)||342||282|