lgi.vic.gov.au

Authorising social media posts

The authorisation requirements of Local Government Act 2020 state that any content that is “intended or likely to affect voting” must also include the name and an address of the person who is responsible for the statement.

Thursday 8 October 2020 11:00pm

When standing for local council, candidates often uses various forms of communication to inform potential voters about who they are and why they should be elected. However, it is not only candidates that may wish to share their position on important electoral matters. In fact, any individual, group or organisation can produce and distribute electoral matter.

The authorisation requirements of Local Government Act 2020 state that any content that is “intended or likely to affect voting” must also include the name and an address of the person who is responsible for the statement. Including appropriate authorisation adds accountability for the content to the author and may be relevant should there be any question over the content of the electoral matter.

The definition of electoral matter is broad, and people wishing to publish electoral content on social media or any other online space should consult the Local Government Act 2020 sections 3(1), 3(4), 3(5) and 287. Further guidance is available in the Victorian Electoral Commission’s Electoral Information Series and Candidate Handbook.

The diversity and changing nature of available online platforms prevents LGI from providing examples of correct authorisations on all channels but some examples are included below.

An example of electoral matter authorisation in a Facebook profile
An example of electoral matter authorisation in a Facebook profile

 

An example of electoral matter authorisation in a Facebook text post
An example of electoral matter authorisation in a Facebook text post

 

An example of electoral matter authorisation in a Facebook image post
An example of electoral matter authorisation in a Facebook image post

 

An example of electoral matter authorisation in an Instagram profile
An example of electoral matter authorisation in an Instagram profile

 

An example of electoral matter authorisation in an Instagram post
An example of electoral matter authorisation in an Instagram post

 

If in doubt, include an appropriate authorisation line in the body copy of posted content, or, directly link to one.

If you believe you have encountered material that is intended or likely to affect voting but which is not authorised, please lodge a complaint via our convenient online form or by contacting us by email: inspectorate@lgi.vic.gov.au

Reviewed 23 June 2021

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