When standing for local council, candidates often uses various forms of communication to inform potential voters about who they are and why they should be elected. However, it is not only candidates that may wish to share their position on important electoral matters. In fact, any individual, group or organisation can produce and distribute electoral matter.
The authorisation requirements of state that any content that is “intended or likely to affect voting” must also include the name and an address of the person who is responsible for the statement. Including appropriate authorisation adds accountability for the content to the author and may be relevant should there be any question over the content of the electoral matter.
The definition of electoral matter is broad, and people wishing to publish electoral content on social media or any other online space should consult the Local Government Act 2020 sections 3(1), 3(4), 3(5) and 287. Further guidance is available in the and .
The diversity and changing nature of available online platforms prevents LGI from providing examples of correct authorisations on all channels but some examples are included below.
If in doubt, include an appropriate authorisation line in the body copy of posted content, or, directly link to one.
Reviewed 23 June 2021